CCOF Annual Report

CCOF is a nonprofit organization with a complex structure made up of three different entities, including a foundation. To stay accountable to their members and donors, CCOF mails an annual report to their full audience that celebrates the organization’s achievements over the past year. I was asked to reenvision this publication with the goals of clarifying CCOF’s revenue streams and complex structure, making members and donors feel like they are making a difference, and displaying the full breadth of CCOF’s accomplishments over the year.

I wrote all the copy for the new annual report, including a letter from the Executive Director/CEO, introductory and explanatory copy, and calls to action. I also sourced and selected quotes from program participants to include in the piece.

This annual report served as a template for the organization to use moving forward, and garnered more engagement and donations than previous years’ reports.