Website content strategy that keeps your projects moving.
Sitemaps, content plans, and copy—so your team can focus on design and dev.
I'm Rachel Witte, and I help web agencies own the content side of website projects.
I handle content strategy, sitemaps, and core page copy—the stuff that often becomes a bottleneck when no one's dedicated to it. The result: a site structure that meets your client's goals, speaks clearly to their audience, and doesn't hold up the build.
I've been on your side of the desk with 12 years in-house at a nonprofit, managing content and marketing. I know what it's like to need a freelancer who just gets it, delivers strong drafts, and moves the project forward.
I also take on standalone writing projects like blogs, articles, campaign messaging, and case studies, particularly in B2B, agriculture, and sustainability.
Let's talk. I'd love to hear what you're working on.
Here’s How I Can Help
Whether you need a full website rewrite, a fresh round of content, or just someone who can untangle what your team’s been trying to say—I’m here to help you get it written, get it done, and get it out into the world.
I specialize in:
Content strategy and sitemaps
Website copy and information architecture
Page-level content plans
Messaging and brand voice development
Blogs, articles, and long-form content
Don’t see what you need? Reach out anyway—I love a good puzzle.
Testimonials
Don’t just take my word for it; hear what others have to say about working with me:
“Rachel's signature writing and editing style is approachable, creative, and effective, and she has an ‘eagle eye’ for copy editing. Rachel can write about the same topic in a multitude of ways - appealing to a variety of audiences and bringing a fresh feel to our communications. In addition, she has a unique ability to simplify complex ideas and topics without losing the heart of the subject.”
“Rachel crafted vivid and emotional stories often with very few instructions and minimal collateral, producing stunningly polished pieces that promoted our grantees and our organization. Always organized, punctual, and reliable, Rachel is also extremely easy to work with, and a joy to be around. The balance of creativity as well as attention to detail that Rachel possesses is an asset to anyone who has the privilege of working with her.”
“Rachel is an excellent copywriter with subject matter expertise in the agricultural field. We had long form content needs for marketing materials which required a depth of understanding for our farming audience. Rachel delivered high quality copy that met our standards beyond what any AI could produce.”
Portfolio
Browse website content strategy case studies and writing samples to get a feel for how I can support your next project.
Let’s Get Started
Tell me what you’re working on—whether it’s a full website build or a single article, I’d love to hear about it.
You can also reach out at:
rachel@rachelwittecreative.com
(913) 940-4489