Let’s turn your
“we should write that”
into
“we published it yesterday.”

Content that captures your brand’s voice, reads like it matters, and proves hiring a writer was the right call.

I’m Rachel Witte, and I write versatile, strategic content for when you need it done right the first time. (Which is all the time, right?)

I’m a seasoned content marketing writer and copywriter who helps mission-driven brands, marketing agencies, and small businesses communicate clearly and confidently, without adding to the overwhelm.

I’ve been on your side of the desk—managing content in-house and hiring writers myself—so I know how valuable it is to work with someone who just gets it. Someone who listens, asks smart questions, and delivers strong drafts that move the project forward.

I’m a fast-learning generalist with a calm, collaborative style. Over the years, I’ve written everything from website copy and taglines to in-depth articles, case studies, and fundraising campaigns—across industries. While I can write about almost anything, I bring deep expertise in sustainability, organic food and agriculture, and nonprofit storytelling thanks to 12 years working in-house at an organic ag nonprofit before launching my freelance business.

If you’re looking for a writer who brings clarity, strategy, and follow-through to every project—you’re in the right place.

Let’s talk! I’d love to hear what you’re working on.

Here’s How I Can Help

Whether you need a full website rewrite, a fresh round of content, or just someone who can untangle what your team’s been trying to say—I’m here to help you get it written, get it done, and get it out into the world.

I specialize in:

  • Website copy and content structure

  • Messaging and brand voice development

  • Blogs, articles, and long-form content

  • Content audits, sitemaps, and strategy support

  • Email campaigns, taglines, and more

Don’t see what you need? Reach out anyway—I love a good puzzle.

Testimonials

Don’t just take my word for it; hear what others have to say about working with me:

“Rachel's signature writing and editing style is approachable, creative, and effective, and she has an ‘eagle eye’ for copy editing. Rachel can write about the same topic in a multitude of ways - appealing to a variety of audiences and bringing a fresh feel to our communications. In addition, she has a unique ability to simplify complex ideas and topics without losing the heart of the subject.”

“Rachel crafted vivid and emotional stories often with very few instructions and minimal collateral, producing stunningly polished pieces that promoted our grantees and our organization. Always organized, punctual, and reliable, Rachel is also extremely easy to work with, and a joy to be around. The balance of creativity as well as attention to detail that Rachel possesses is an asset to anyone who has the privilege of working with her.”

“Rachel is an excellent copywriter with subject matter expertise in the agricultural field. We had long form content needs for marketing materials which required a depth of understanding for our farming audience. Rachel delivered high quality copy that met our standards beyond what any AI could produce.”

Writing Portfolio

Browse writing samples to get a feel for how I can support your next project.

Let’s Get Started

Tell me what you’re working on—I’ll help you get it written, polished, and out the door.

You can also reach out at:

rachel@rachelwittecreative.com
(913) 940-4489